Loving clothes for almost 50 years has taught us that when clothes are cared for, they make us feel positive and happy. That's why, caring for your clothes always stands at the heart of Comfort Fabric Conditioner.
We began our journey in India in 1996 with the mission of making people experience the difference that using a fabric conditioner made to their clothes, and to change the way women looked at laundry. With product benefits like all-day freshness, new-like shine and softer clothes, Comfort continues to delight consumers.
Today, over 10 million households in India use Comfort and we have become the number-one selling fabric conditioner in the country. We continue to experiment with new technology, so that using Comfort delights you from the moment you open the bottle to when you're wearing your favourite clothes.